Cox Communication of Phoenix Boldly Redefines "Available Now" to mean "Available In 12 Days"

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So I'm not a huge TV guy or anything, but I like my Audio/Visual entertainment a fair amount. And I pay attention to things happening in the local market. So I've known that Cox was rolling out OnDemand in the Phoenix area for over a year. I even knew that Tempe (where I currently reside) was the slowest to get this technology that the rest of the country and most of the rest of the Phoenix market has had for a while now. I was delighted when this morning there was a big tag hanging from my front door that said: "OnDemand is now available in your area on Channel One" -- the words now available were even in bright yellow text in contrast to the black of the rest of the font on the message. This was followed by the instructions on how to tune to channel one and use the OnDemand service.
Imagine my surprise when I turned to channel one on my cable box to find the same old "Coming Soon" loop that had been playing for months.
It was ALMOST as baffling as the conversation I had with the customer service rep from Cox several minutes later:

Hi, I got this flyer on my door today that said On Demand was now available in my area, but it's not working
He asks for my address, which I give him.....
"Looks like you should have that service on the 6th of next month sir."
(That just shy of two weeks from now!)
"I'm confused as to why you would put this tag on my door today if I wasn't going to get it for two weeks?"
"Oh, we were just letting you know it was coming"
"Then why did it say Available Now in big bright letters?"

wait for it:

"Perhaps, sir, you have a different definition than we do"

"A different definition of Available Now?"

"Yes sir"

"My definition is that is would be... ummmm, available.... now"

"I see sir, sorry for the confusion, sir"

I really didn't know what else to say, so I thanked him for his time and moved on. But seriously, I just don't get it, at all.